Write a 4 page essay on ‘Assume you are an independent management consultant. You have been asked to write an analytical business report of 1,200 words on Kelloggs. Critically examine Kellogg’s Marketing Mix and how it can gain and/or increase its competitive a.
rised by their needs (Krolikowski, 2009).Product life cycle is a depiction of the phases a product moves through from its conception to introduction into the market (Stark, 2011). Hence, the paper seeks to critically examine Kellog’s marketing mix and how it can improve its competitive advantage in the market.
Kellogg is a multinational company that aims at delivering nutritious foods whose value and quality is superior. Its Headquarter is in Battle Creek Michigan in the US. The company was founded in 1906 (Reference for Business, 2015). Over the years, it has consistently produced a wide range of products and diversified its portfolio as competition in its marketing environment increase. To show its multinationalility, the products it produces are sold in 180 countries and above worldwide. These producst include Corn Pops, Frosted Flakes, Rice Krispies, Kellogg’s Corn Flakes, Nutri-Grain, Eggo waffles, Bear Naked cereal Bars, and snacks like Famous Amos, Keebler, and Cheez-It (Hoovers, 2015).
The company has been ranked by Forbes as the sixty fifth most valuable brand in the world. It was ranked number 508 in Global 2000. From its sales, Forbes places it at number 641, number 368 in terms of the profit it makes, 1,296 according to the assets it owns, 493 in accordance to its market valuation, and number 54 in terms of innovation. Its current CEO is John Bryant and it has 30,277 employees (Forbes, 2015).
The market capitalization of Kellogg as of May 2014 stood at $22.49 billion. According to Fortune 500 (2015), Kellogg’s financial status is a healthy one. Its revenues total in millions to around $14792, profits in millions of 1807, and assets of around 15474 in millions. The profits the company makes as a percentage of the assets stand at 11.7%, the sales at 12.2%, and the stockholder’s equity at 51%. It is listed in the stock exchange as a fortune 500 company with earnings per share in dollars at 4.94. Its overall return to investors stands at 12.6%