Write 13 page essay on the topic Innovation Management and Organizational Behaviour.Additionally, it also has new design and production facilities. therefore it can capitalize on these advantages by s

Write 13 page essay on the topic Innovation Management and Organizational Behaviour.

Additionally, it also has new design and production facilities. therefore it can capitalize on these advantages by supplementing them with effective human resource and organizational policies that foster innovation so that the firm enjoys a competitive advantage. This report provides an analysis of how the Company can staff the new site in London in order to motivate them effectively enough to maximize innovation.

The Company will be commencing its operations in a recessionary environment, where businesses are struggling to cope with increased costs, lower availability of funds and a reduced customer base. A PEST analysis identifies the relevant factors that must be taken into consideration in effectively planning the strategy of the Company and these are spelt out in the table below:

(d) A change in Government policies if a Conservative Government comes into power would mean that immigration policies could be tightened, which would impact negatively upon the supply of skilled labour from other countries.

The degree of success the Company enjoys will also be determined by how responsive customers are to its products. The strategy that must be employed by the Company must take this into account. since it is involved in the manufacture of lifts for engineering businesses and plans to branch out to reach other customers in hotels and other businesses, the recessionary economy in the U.K. and Europe is a major cause of concern. It appears likely that the Company could find higher levels of success by targeting customers in the developing countries that have better economic growth. With the increased availability of technology and the option of branching out into other countries, the Company must, therefore, arrive at a decision on whether to follow a policy of market diversification or market concentration. The former would involve finding new markets (Russow, 1996), i.e., new engineering businesses in other countries, while a policy of market concentration would involve a consolidation of the Company’s position in its existing markets.