What happens when an organization uses pricing discounts as part of their promotions?

What happens when an organization uses pricing discounts as part of their promotions? How does that affect the value and perceptions of the consumer and does that in fact affect the buying model and if so in what ways?

Many times, it has been found that, companies gave huge price discounts to the customers inorder to attract them towards the company products. Sometimes the main objective of thecompany behind…