Required ReadingTrochim, W. M. (n.d.) The Research Methods Knowledge Base, 2nd Edition. Retrieved from, C., & Rossman, G. B. (2006). Design

Required Reading

Trochim, W. M. (n.d.) The Research Methods Knowledge Base, 2nd Edition. Retrieved from

Marshall, C., & Rossman, G. B. (2006). Designing Qualitative Research (4th ed.). Thousand Oaks, CA: Sage Publ.Chapter 4: Data Collection Methods. Available at

North Dakota Compass (n.d.) Data Collection Methods. Qualitative Data Collection Methods. Available at


Assignment Overview

In this assignment we will evaluate qualitative research methods in more depth. In the previous case assignment, you were expected to compare and contrast qualitative and quantitative methodologies, as well as mixed method. In this Case Assignment, you will evaluate in more detail the purpose, distinctive features, advantages, and disadvantages of two out of the four qualitative research methods in business research and sample populations described in the Module Overview.

Case Assignment

After reading the required background material and finding at least two other resources on your own, write a 5- to 7-page paper discussing the topic:

Qualitative Research Methods and Data Collection Techniques

In your paper, you should answer the following questions using your own evaluation and critical thinking.

Explain the purpose, features, advantages, disadvantages, sample populations, and examples in business research of TWO of the four qualitative research methods used in business research.

Explain TWO data collection techniques of your choice. Examples of data collection techniques or source of evidence are interviews, participant observation and fieldwork, direct observations, using documents or archival records.

If you were to conduct research, which qualitative research method and which data collection technique would you prefer to use and why?



As you address the components of the mini-proposal outlined below, pretend you are writing this document for committee members of your doctoral project. Provide enough detail to indicate that you have given each step of the research process serious consideration. Prepare a PowerPoint presentation of your mini-proposal with the following components:

Title: Provide a title for your proposal.

Rationale: Identify the topic and describe why this study is needed for a given organization (include a justification of the importance of your topic either from empirical evidence or literature).

Research Question(s): Identify one or two research questions based on the rationale.

Literature Review: What topics would have to be covered in your literature review? (Just list the topics.) List business theories that would be relevant to this study. Explain why they would be relevant.

Methodology: Discuss the research design (e.g., qualitative case study, quantitative survey, action/evaluation research) that would be appropriate to answer your research question(s). Who would be the participants? What would be the procedures for data collection and analysis?

Significance: Discuss how your research would help the organization and who would benefit.

Reference list

Upload your presentation into the SLP4 dropbox.

Please note that for SLP 5 you will be asked to record a 5- to 8-minute (no more than 8 minutes) video presentation using these slides with Blackboard Collaborate. Then you will share the link to your presentation in the Module 5 Discussion. 

SLP Assignment Expectations

Length: The PowerPoint presentation should have 7 to 12 slides.

Organization: Slide titles should be used to organize your paper according to the questions.

Grammar and Spelling: While no points are deducted for minor errors, assignments are expected to adhere to standard guidelines of grammar, spelling, punctuation, and sentence syntax. Points may be deducted if grammar and spelling impact clarity. We encourage you to use tools such as and proofread your paper before submission.

As you complete your assignment, make sure you do the following:

Answer the assignment questions directly.

Stay focused on the precise assignment questions. Do not go off on tangents or devote a lot of space to summarizing general background materials.

Use evidence from your readings to justify your conclusions.

Be sure to cite at least five credible resources.