Need an argumentative essay on Marketing Analysis on the Johnny Rockets Group Management. Needs to be 15 pages. Please no plagiarism.
The most viable strategy in obtaining this feat is differentiation where the organization seeks to be unique in its operations.
Franchising is an act of leasing the trade name of one particular organization to the other smaller players in the market who may need to use the names of established organizations in the market (Cant 2000). The main advantage of franchising to Johnny Rockets Group is that it will earn profits from these organizations since they will be paying money for using the trade name of the group. It also means that more fast food outlets will be operational which makes the organization to grow as well as appeal to various customers. Growing popularity of the trade name will help the organization generate more revenue from increased sales.
C) A SWOT analysis is a useful instrument for helping managers to identify internal strengths and weaknesses of a business and external opportunities and threats facing it,” (Strydom J. p 31). Basically, SWOT stands for strengths (S), weaknesses (W) while on the other hand the external environmental factors are regarded as either opportunity (O) or threats (T). This analysis is very important to the managers as it allows them to focus on key strategic issues based on the notion that an effective strategy fully utilizes the strengths and opportunities of a business and strives to minimize the weaknesses and threats. The table below shows the analysis of the environmental factors affecting The Johnny Rockets Group.
The emergence of social networking sites such as Facebook and Twitter grant a unique opportunity for Johnny Rockets to build their brand recognition and offer promotions and discounts for frequent patrons or “followers,” thereby reinforcing brand loyalty and tapping into new target markets.