Need an argumentative essay on Beer Garden International. Needs to be 15 pages. Please no plagiarism.In the year 2004, in per capita beer consumption, the country was ranked as fourth. The most popula

Need an argumentative essay on Beer Garden International. Needs to be 15 pages. Please no plagiarism.

In the year 2004, in per capita beer consumption, the country was ranked as fourth. The most popular beer style in this country is Legal. However, the Australians love to taste all the beer styles with the same enthusiasm.

It has been noticed that the people in Australia like to enjoy themselves and they would prefer to mix nice cold beer with this enjoyment. So, it does not seem to be a bad idea to open one hefeweizen beer outlet in there. The beer outlet is supposed to be designed taking inspiration from Australian culture and their beer consumption styles. This would be to done to satisfy the consumer requirements in Australia. This report will consider the macro as well as microenvironments of the business to frame a set of tactical recommendations for the beet store.

In Australia, the consumption of alcohol (especially beer) is quite high. The beer was introduced in Australia during the colonial history and soon it turns out to be one of the favorite drinks among the people. With the passage of time, high consumption of beer turns out a major problem in the country. In 1979, consumption per capita was almost 6.4 liters per year. However, due to stringent action was taken by the government to control the situation, consumption of beer in Australia started declining. As per the data published by the Australian Bureau of Statistics in 2009, per capita consumption declined to 4.49 liter per person per year. The past analysis of alcohol consumption pattern among Australian indicates a unique change. now people are shifting from quantity to quality. Consumption of low strength beer has declined by 25 percent, consumption of middle strength beer is almost unchanged and the conception of full strength beer increased constantly. In 2009, 63 million liter of alcohol consumed in Australia was in form of wine whereas 79 million liter of alcohol was as beer.&nbsp.