I need a research done and it is 20 pages..
I need a research done and it is 20 pages.
Market screening attempts to eliminate less desirable country markets
The model assumes the firm (or product line) is not already in the countries being screened
Countries are the unit of analysis. Segment screening examines groups of consumers, organizations, or industries
Initial screening: basic need potential
Is there a market?
2nd screening: financial and economic forces
market indicators (size, growth)
market factors (demand)
3rd screening: political and legal forces
Are there entry barriers?
– Can profits be repatriated?
– Are policies stable?
4th screening: sociocultural forces
Will there be consumer resistance to our product or company?
5th screening: competitive forces
– What is the nature of the competition in this market?
Final selection: personal visits
Field trips, government sponsored trade missions and fairs