How has Apple positioned itself to take advantage of unique designs to attract a sufficiently large niche market to surpass the competition in the United States and China?

How has Apple positioned itself to take advantage of unique designs to attract a sufficiently large niche market to surpass the competition in the United States and China?.

Read the following article about Apple at http://www.mbaknol.com/management-case-studies/case-study-on-apples-business-strategies/. Think about the role of product differentiation in a global context and then answer the following questions:

  • How has Apple positioned itself to take advantage of unique designs to attract a sufficiently large niche market to surpass the competition in the United States and China?
  • What does the Apple experience tell us about risks associated with strategic alliances or the risks associated with not pursuing strategic alliances?

Your well-written paper should meet the following requirements:

  • 5-6 pages in length
  • Support your analysis by referencing and citing at least three credible sources in addition to the course textbook: Peng, M. (2014). Global Strategy (3rd ed.). Mason, OH: Cengage Learning. ISBN-13: 9781133964612
  • Use APA style guidelines, citing references as appropriate.


How has Apple positioned itself to take advantage of unique designs to attract a sufficiently large niche market to surpass the competition in the United States and China?

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