Hi, need to submit a 4500 words essay on the topic Creation of a German Brand.
The products in question are apple juice, dry sausages, biscuits, honey and schnapps. all manufactured by different small businesses, and all to be sold under the brand name Stolberg’sche Spezialitäten.
This paper sets out to show how marketing these products under the brand name will help boost their standing in the market. It also explains the need for this kind of project in the market of Nordhausen/Harz, Germany and later in Dresden, Berlin, Halle and Leipzig. It is demonstrated here how there is a market for these products and how active promotion of the brand name can help position them strategically.
This paper also explains just what finances are needed to help drive this idea forward and how they shall be used for maximum efficiency and output. It outlines all the plans and projected uses of these finances. It also shows the possible sources from which these finances are expected.
A business plan is a tool for selling. It presents the individual and the company with ideas on how best to thrust, promote and sell the intended product in the market. It involves information on the business model, the market environment and the potential of the company involved (Bradley, 2010).
This is a business plan for the Stolberg’sche Spezialitäten, a brand name for an assortment of products all to be marketed under this name. The idea behind this business plan is to sell all the products under one brand in order to strengthen the performance of each of them in the market. Though the products involved are manufactured by different individuals and companies, this brand name is offered to all of them as a way of promoting them into the market, in exchange for a small fee. The brand is must be made well known thus giving enough impetus to the products for sale.
This kind of selling approach is known in business terms as brand extension. Though brand extension takes a variety of forms, the bottom line is that a well-known brand name can be used to sell other products in order to improve their marketability. . .