Hi, I need help with essay on Evaluation of a Recent Entrepreneurial Venture: Yo Shushi. Paper must be at least 2500 words. Please, no plagiarized work!
Globalization has affected people’s lifestyles and their food habits. People have become more open to different cultural diversity and they have also started to taste the foods of different origin and culture. In the UK, the Japanese based food items are being very popular and entrepreneurs have found business opportunities due to the growing interest of Japanese foods in the UK.
Yo-Sushi is a UK-based restaurant chain and it is being very popular for its Japanese fast food items especially for sushi. Simon Woodroffe, the founder of Yo-Sushi, was able to identify the increasing demand of Japanese foods in the UK during mid of the 1990s and hence, he opened the first restaurant of Yo-Sushi in 1997. Sushi is a famous Japanese dish made of vinegared rice with sea-foods. The Sushi bars are famous in Japan as ‘kaiten’ that offer food to consumers through a conveyor belt and Yo-Sushi follows this concept of business in the UK and other global markets. Gradually, this business concept became very famous among the UK consumers, and by the end of 1998, Yo-Sushi trademark was registered. Woodroffe realized the growing demand of his new business idea in the UK and he opened the first restaurant of Yo-Sushi in 1999 (Intellectual Property Office-a, 2006). Soon, Yo-Sushi became a big brand in the UK as many people started queued around the Yo-Sushi restaurants for experiencing the traditional Japanese taste. It has experienced a very rapid expansion and achieved an upper hand position in the market for Japanese food. For further business expansion, the organization inspired other supermarkets and food retailers to stock and sell packaged sushi offered by Yo-Sushi (Yo-Sushi-a, 2011).
Yo-Sushi offers value-added services to its consumers, and considering the requirements of consumers, its services include dine-in takeaway and delivery. .