Hi, I need help with essay on A Successful Communications Strategy and Risk Comparison. Paper must be at least 3000 words. Please, no plagiarized work!
Risk communication is an interactive process of exchange of information and opinion on risk among risk assessors, risk managers, and other interested parties (who.int). It is an important aspect for any organization to succeed in its objective especially when it is perceived by the public to be detrimental to their well being. JDJ pharmaceutical is also facing a similar situation as it is planning to set up a pesticide plant in the vicinity of a housing area. Its previous communications regarding the project were met with a lot of resentment from the public and had to be shelved. In this report, we will analyze the various theoretical aspects of risk communication with regards to the various theories and models and then apply the learning to develop a risk communication strategy whereby we can establish our goals by educating the public on the risk aspects of the project and thereby eliciting support. People misinterpret risk represented quantitatively. One of the reasons for this could be because most people do not understand numbers very well. Communicating risk reduction in relative terms has a higher impact on people’s perceptions as compared to communicating in absolute terms. For example, the statement ‘regular checkups reduce cancer by 50%’ has a bigger impact than a statement ‘regular checkups have helped save 5 in every 10 women from’. (Young 2008). Another important aspect of risk communication is that if the risk is expressed in terms of likely losses than gains, then it will have a different effect on risk perception and behaviour. This shows that expressing the results of a formal assessment numerically may not always be the best way of communicating with the lay public. One of the ways of overcoming this problem has been suggested to be the use of words. For example, as per the European Union (EU) legislation, the risk associated with medicines should be represented in words rather than numbers (Maule 2008). However, there was the difference in perceptions of people as compared to what the regulators wanted to communicate.