Discussion TopicPost a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students. Respond to the following in

Discussion Topic

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students. 

Respond to the following in a minimum of 175 words: 

Ch. 1, “Managing in the Digital World,” of Information Systems Today: Managing the Digital World discusses five IT megatrends.

Pick one megatrend you feel is most influential in business today, and describe what it is, how it is used, and why it is the most important of all five megatrends shown. Use an IT company of your choice to illustrate your ideas.

In your responses to your peers, address any thoughts you have on their selected megatrend and how this trend could be influential to the different business sectors and impact business today.

Reply to at least 2 of your classmates. Be constructive and professional in your responses.


Big data is one of the most influential IT Megatrends in business today. Big data simply means a large volume of both structured,semi-structured and unstructured data, that inundates a business on a day to day basis. Big data is often generated in real time from log files, social media, sensors, devices, video/audio, networks, web, and transactional applications. Organizations are using insight generated from big data to make informed decisions, predict customers behavior and to deliver a personalized service or product for their customers. A retail outlet like Target tracks what customer buys and when.This insight is now used to reach a competitive advantage. In 2012, data scientist at Target were tasked with a challenge. Once a woman gives birth, the baby’s birth becomes public record. Public records are often scoured by advertisers, and before she knows it, she’s inundated with offers on everything from diapers to strollers. What if you could target her before the baby was even born? Using data about women’s shopping habits, Target was able to identify that women buying large quantities of unscented lotion, cotton balls, supplements, and washcloths might mean that she’s anywhere from a few weeks pregnant, to very close to her due date. And if they can get her shopping at Target before the baby is born, chances are, they’ll hook her for life. In one case, a teen was suddenly getting mailers from Target promoting cribs and bibs, before she had even told her father about the pregnancy.


How 4 Major Retailers are Using Big Data



Take refrigerators that reorder your foodstuffs, vehicles that speak with one another to stay away from impacts, and wearable gadgets that screen and break down a person’s day by day rest patterns are only a portion of the items looked into and created in the “Internet of Things.” Policymakers and innovation organizations must cooperate to guarantee these gadgets have solid protection and security assurances, particularly given the touchy idea of the data they will most likely gather.

I think the main problem is the way to build the capacity for individuals to comprehend the progressions and their suggestions all the more plainly and to take solid moves to make a favorable position of the potential upside.

With the Internet of Things is still in its youth as associated gadgets become more intelligent and progressively vivid, and desires to change over IoT information to bits of knowledge and monetary esteem increment. What’s more, calculations and information perception layouts have advanced with the goal that new use cases can exploit prior ones. The exponential appropriation of IoT will drive down sensor and procurement costs, empowering increasingly more feasible business cases that have recently been excessively costly.


 Hello Professor and class, there is one megatrend that is most influential in business today which is cloud computing. Moreover, cloud computing offers three different services which are IaaS, Paas, and SaaS where all these services are delivered online. IaaS or otherwise known as Infrastructure as a service is basically service of offering an network infrastructure, and to put it into simple perspective, it like a barebone PC delivered online which means the customer is only paying for hardware capabilities online, and customer still need to provide the data, software, and professional skills to take full advantage of this kind of service. About PaaS or otherwise known as platform as a service which is also a cloud computing service mostly meant for web developers because it offers hardware capabilities along with tools such as web development software to develop new programs or even mobile applications. Lastly, SaaS or otherwise known as Software as a Service where mostly everything is provided by the provider such storage, software, and hardware capabilities, and it does not require a lot of skills to operate it. However it offer less control for the users because everything the user puts in it is managed by the provider. For example, a company’s IT would have less control over it because the provider is the one responsible for its software services. A good example would be google cloud computing services and its online storage capabilities.