Differentiate between the concepts of marketing and sales.

Differentiate between the concepts of marketing and sales..

LP1 Assignment: Case Study #1

Directions

Read and Complete Case Study #1 – Strategy & HRM at Delta Airlines (chapter 2)

The central components of your analysis should include issue identification, issue analysis, solutions, and potential limitations to your solutions. The case analyses serve to:

a) Provide an opportunity to apply the class concepts in the solution of practical problems.

b) Provide you with a common task through which you can learn to be more effective thinkers and problem-solves in your organizations.

The written case analysis will be evaluated based on your effectiveness in identifying and analyzing issues in the case, the adequacy of and support for the recommendations made, and the identification of potential downsides to your solutions. In addition, written case analyses will be judged based on the clarity and technical quality of the writing and report presentation. The case analysis should be approximately 500 words (double-spaced).

Submit this assignment to your instructor via the dropbox LP1 Assignment: Case Study #1. This assignment is worth 125 points.  It will be graded according to the MT6300 Case Study Rubric.  The book to this class is an ebook,Managing human resources.  https://ambassadored.vitalsource.com

LP1 Assignment

LP1 Assignment: The World of Marketing and Sales

This assignment will assess competency 1. Differentiate between the concepts of marketing and sales.

Directions

In this course we are studying the concepts of marketing and sales and their far-reaching influence and importance in both our private and professional lives. As we know from our readings, there is a difference between marketing activities and sales activities that are performed by the firm.

For this assignment, first consider what we mean by the term “marketing.” What is the definition of “sales?” What is the difference between sales and marketing orientations? What are some of the marketing management philosophies? Lastly, what are some of the important reasons for studying marketing and sales?

Based on your readings as well as additional outside research that you have conducted, write a 1200-1500 word report that responds to the above questions. Make sure that your assignment is formatted in accordance with APA style rules. Feel free to engage in additional research in order to formulate your thoughts.

Submit this assignment to your instructor via the dropbox LP1 Assignment: The World of Marketing and Sales. This assignment is worth 110 points; grading will be based on the LP1 Assignment Rubric.


Differentiate between the concepts of marketing and sales.

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