Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle

Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle.

Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.

Develop a 2,100-word analysis that includes:

  • Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle
  • Explain how the packaging you will use for your product or service will add value.
  • Analyze the appropriate pricing strategy for your product or service and the price you will set at launch.
  • Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add valu


Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle

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