Create a buffer for a letter declining an invitation to speak at an industry association’s annual fund raising event. show your appreciation for being asked.
Objective: Explain how to use the indirect approach effectively when conveying negative news, and explain how to avoid ethical problems when using this approach.
The indirect approach begins with a buffer, explains the reasons, clearly states the negative news, and closes with a respectful statement. If the bad news is not unexpected, the direct approach is usually fine, but if the news is shocking or painful, the indirect approach is better. When using the indirect approach, pay careful attention to avoid obscuring the bad news, trivializing the audience’s concerns, or even misleading your audience into thinking you’re actually delivering good news. Remember that the purpose of the indirect approach is to cushion the blow, not to avoid delivering it.