Create a 14 page essay paper that discusses Cross-Culture Management.
In modern business environment, multinational enterprises (MNEs) need to manage cultural diversity while expanding business in different countries (Zhang, 2009). In order to explore true benefits of globalization, companies need adjust team dynamics, organizational structure and organizational environment in context to cross cultural elements (Jamal, 2005). Consideration of research works of Cullen (2002) and Dong and Liu (2010) reveals the fact companies need to manage cross cultural elements in dynamic as well as responsive manner in order ensure success for all of its strategic business units. While expanding business internationally, multinational enterprises (MNEs) and domestic companies can avail certain benefits such as decreasing business risk by diversifying business portfolio, accessing larger customer base, accessing the source of reverse innovation, fuelling innovation through cross country knowledge transfer and others (Lysonski and Durvasula, 2013. Derlega et al., 2002. Friedman, Chi and Liu, 2006). In similar context, company selected by this research paper is also planning to expand its international operation in countries like China, Brazil, and Nigeria. Home country of the company is UK and most of the managers as well as employees of the company have become habituated with British culture. In such context, while expanding business in countries like China, Nigeria and Brazil, the company will bind to face challenges regarding difference in cultural orientation of these countries from UK based culture. While working in managerial position in HR department of the mentioned UK based company.