Compose a 3500 words essay on Innovation and Sustainability: Nestls Initiatives. Needs to be plagiarism free!
Besides this, all the challenges which were faced by Nestlé in pursuing its strife for achieving internal growth are also discussed in detail. How Nestlé tackled them with its unique approach, are also discussed. Along with the challenges, how Nestlé plans to survive in mature markets by incorporating innovation in a sustainable manner in its product and brand portfolio for long-term sustainability is also illuminated in detail.
When Brabeck took over in 1997 from his predecessor Maucher, Nestlé had its presence in almost 19 food categories, predominantly in food, pet food, milk, coffee, confectionary, clinical nutrition etc. However, despite such massive growth initiatives taken by Maucher, Nestlé lagged behind in some categories and it can be owing to bad investments which were made during Maucher’s period in office. Brabec’s focus on organic growth directed the company towards discontinuing allocation of resources towards unprofitable channels. (Maucher, 1994).
Being one of the leading global food companies, Nestlé has established its strategic brands in various segments throughout the world as one of its effective initiatives to boost internal growth, also known as organic growth. Nestlé’s CEO Helmet Maucher from 1982 until 1997 had led the corporation from being just a European based company with strong footing as a manufacturer of milk and coffee.