Compose a 3000 words essay on International Marketing Objectives of Galanz. Needs to be plagiarism free!Office workers in England benefit from a busy economy, but this creates a very quick rhythm of l

Compose a 3000 words essay on International Marketing Objectives of Galanz. Needs to be plagiarism free!

Office workers in England benefit from a busy economy, but this creates a very quick rhythm of life for those citizens. More and more British persons feel that they have sufficient vigor to take care of homes and prepare elaborate meals when they are working hard for long hours at the workplace. Although the government is working to reduce working hours, this will not negate the British people’s need for microwaves as these people also enjoy a great deal of snacking or prefer to spend their time in activities other than cooking.

Microwave ovens enable them to save both time and cost while still meeting their daily needs and desires for cooked food. Galanz group can reach many aspects of the population by targeting various needs groups such as single persons between the ages of 20 and 25, office workers in the middle, adult age ranges or the elderly with a limited number of people to cook for. A microwave oven is an excellent option for those people who feel they don’t have the leisure or the convenience of preparing more elaborate meals.

Competitive analysis

There are many competitors in the microwave market in England. These include home appliances enterprises already based in England and organizations based in other countries or regions operating within England. Galanz microwave ovens would be exported to England for sales. These competitors have the same delicate invention techniques, excellent products and high sales amount. For instance: English Heinz Company has issued the minimum portable microwave oven of Beanzawave in the world for power supply by USB. This microwave oven may be the smallest one in the world. Its height is 7.4 inches, width is 2.6 inches and depth is 5.9 inches. Power of this microwave oven can be supplied by USB interface of laptop or lithium-ion battery by utilizing radio frequency to produce heat. Estimated market price is £100 pounds. As the largest white home appliances enterprise in Europe, Electrolux ranked the 453rd position of Fortune 500 in 2007 with sales of $16.4 billion (£10.7 billion) competing with brands such as Electrolux, AEG-Electrolux, Eureka and Frigidaire.