Compose a 2750 words essay on Marketing Plan for MoTecH Ltd. Needs to be plagiarism free!
The identification and evaluation of the effectiveness of marketing strategies have to be based on specific rules. In this context, it is noticed by Cherney (2000) that ‘marketing planning includes understanding the role of marketing in the business, an in-depth understanding of customers and competitors, and the development of a competitive advantage’ (Cherney, 2000, 51). In accordance with the above study, three are the main priorities for marketers in the modern market: a) to identify the relationship between marketing and a specific organization, b) to identify the role of customers and competitors in the organization and c) to appropriately use the above information in order to develop a marketing plan that will offer to the firm a competitive advantage towards its rivals. The current paper focuses on the identification of the marketing plans required for the promotion of a specific product: the mobile phone, ‘Leviathan’. The firm under discussion, MoTecH Ltd, is a firm that has recently entered the market and tries to develop its customer base. the promotion of the specific product is an important part of the firm’s strategy. the product is unique – in terms of its features – and is expected to be quite successful – referring to its sales within the specific market. For the moment the firm is interested in increasing its sales but also to advertise its products in the market. Leviathan will be a test for the firm’s managers. The sales of the specific product – after the necessary promotion in the market will reflect the ability of the firm’s leaders to set the appropriate strategic priorities. After applying a series of marketing initiatives, the performance of the product in the specific (British) market is expected to reach significant levels. the fact that well-known brand names already exist in the British market should not be considered as a constraint to the promotion of the product in the specific market. However, the promotion of the product has to be based on specific criteria/ principles. specific methodologies are also going to be used making sure that the product reflects the organizational culture but it can also respond to the needs of consumers as they have been identified and evaluated through appropriate market research. . .