Complete 14 page APA formatted essay: E-Marketing: Sony Corporation in USA.
It has developed a wide range of products such as television systems, videocassettes recorders, cellular and cordless telephones, compact disc equipment, cameras, video games, telecommunication equipment, computer peripherals, etc. People at Sony are encouraged to experiment and come up with innovative ideas which have resulted in great inventions. It has its operation all over the world the especially USA.
SWOT analysis is the first stage of planning and understanding the company’s overall position in the market. It helps the marketers to focus on the key issues. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.
Sony Corporation has segmented its market into many parts and offers a wide range of products and services. Its product line is divided into many categories and its subsidiaries include Sony Electronics, Entertainment, Sony Computer, Sony Ericsson (50%), Sony Pictures Entertainment, Sony BMG, Sony Marketing, Sony Life, Sony Assurance, Sony Bank. This means that Sony is not just targeting the electronics consumers but it has provided several options to cater to different segments of the market. The target market of Sony Corporation (USA) is from mid to high-income people. To be more specific, the Sony Corporation (USA) primarily deals with Sony Electronics Inc., Sony Pictures Entertainment Inc., Sony Computer Entertainment America Inc., and a 50% interest in Sony BMG Music Entertainment. In this way, Sony has differentiated itself from other competitors by providing products in a variety of areas.
The strategy of Sony Corporation is to offer interconnected products from pocket-sized radios to wall-sized plasma televisions to enrich the experience of a customer. The vision to provide a positive customer experience and integrate the customer relationship management system in this regard was a worth mentioning and difficult task for the company. .