Diversity Management |Ethnocentrism

Paper Instructions

Work type:Case study
Pages:4 pages (1100 words), Double spaced
Academic level:College (3-4 years: Junior, Senior)
Subject or discipline:Management
Title:Diversity Management paper on Racism
Number of sources:5
Paper instructions:Recently, there was an incident at Duke University that was suspected of discriminating against Chinese students. The incident stems from a warning email sent to all students by Megan Neely, head of the Department of Biostatistics at Duke University. In this email, she said that she learned from two faculties that there were two Chinese students in the Department of Biostatistics chatted loudly with friends in Chinese during breaks. However, in the whole e-mail, she did not mention the volume problem. Instead, she used a lengthy discussion to emphasize that it is not appropriate to speak Chinese in the teaching building, and she asked students to speak English in the department. After the e-mail was sent, it was immediately protested by many Chinese students at Duke University because they thought the e-mail was full of racial discrimination. Discuss this scenario using diversity management knowledge.

Using the case study below

Recently, there was an incident at Duke University that was suspected of discriminating against Chinese students. The incident stems from a warning email sent to all students by Megan Neely, head of the Department of Biostatistics at Duke University. In this email, she said that she learned from two faculties that there were two Chinese students in the Department of Biostatistics chatted loudly with friends in Chinese during breaks. However, in the whole e-mail, she did not mention the volume problem. Instead, she used a lengthy discussion to emphasize that it is not appropriate to speak Chinese in the teaching building, and she asked students to speak English in the department. After the e-mail was sent, it was immediately protested by many Chinese students at Duke University because they thought the e-mail was full of racial discrimination.

Analyze this scenario using diversity management knowledge. First identify this scenario that you would like to understand why things played out the way they did (e.g., culture clash, racism, misunderstanding, conflict, etc.) Then identify a concept that is covered in the class (stereotyping, prejudice, ethnocentrism, aversive or modern racism, discrimination, identity development) that helps you to better understand what happened in the scenario and why it happened that way.

Find 2 sources (research studies, articles in scholarly or professional journals, HR or diversity-related journals or books) that deal with either the incident or scenario that you are analyzing, or the concept you are using to analyze it. Analyze the scenario by using your knowledge of the concept that you learned from your research and from the class. How does this concept help you to better understand the dynamics of your selected scenario or incident?

(Sources: You will need 2 articles from scholarly journals, books or chapters that explain or apply the concept. In addition, you should include 1 or more of the assigned readings from the class that relate to your concept, as well as other course materials (handouts, lectures, etc.). You may supplement these articles with news accounts of the incident. You may use information gathered from the internet if it comes from a reputable source (e.g., Catalyst, PewHispanic.org, or the sites of other well-regarded foundations or professional organizations devoted to an identity group. Make sure you cite authors when you use their ideas or findings, even if it is not a direct quote. Example: Research indicates that individuals who have mentors write better term papers than those who do not (Bell, 1967).

Diversity Management |Ethnocentrism


Author’s Name

Instructor’s Name



Diversity Management |Ethnocentrism

Globalization has opened numerous opportunities for most people around the world. Most universities have become globalized and as such experienced continuous flow of international students in their facilities. This had led to universities becoming the most globalized organizations. The influx of international students calls for effective diversity management for a harmonious co-existence between domestic and foreign students and staff in the learning institutions. Research has shown that these foreign students experience discrimination against their culture and most, unfortunately, their native language. Ethnocentrism thrives in most university making the lives of foreigners unbearable. Domestic students, staff and management alike have the tendency to treat their language superior and disregard the foreigner’s native languages and at times prohibiting their use. This paper seeks to explore ethnocentrism, victims’ experiences and way forward among other discrimination against minority groups.

For instance, the case of Duke University, the Associate Professor warned the Chinese students against the use of their native language in the premises of the university. This discriminates against Chinese Language and puts English at a superior position ahead of other languages. These students were even threatened with later opportunities in academic research, employment or internship vacancies in the university if they continued using their native language while still studying there. The students protested for the ill feeling of the management treating their language inferior and disrespectful. The lack of culture accommodation caused the crash among the students and the management. The English-only policy undermines the other languages of international students especially because the order affected the non-classroom environments. Megan Neely, in her message, expressed prejudice against Chinese and other languages except for English.

According to (Tiffany and Wendy 680), the Mexican American experiences ethnocratic effects as they live in the United States. In most of the corporate companies where these Mexicans secure jobs, they face harsh reception with regards to their Spanish accent. In some organizations, there is English-only Policy in all interactions within the company. In the study, all immigrants are blamed for browning of America especially since the Mexicans who are the fastest growing ethnic group in the United States. In 2011, there were 50 million Mexican immigrants living in the United States. While in their working stations, their Spanish accent makes them vulnerable to discrimination by the whites. During the research done by Tiffany and Wendy, some interviewees narrated their unfortunate experiences with the Americans. For example, one man Leo, a repairs specialist noted that he looks like a white American, once he spoke to his customers, they changed their perception about him and started treating him differently from a white due to his Spanish accent.  One American teacher likened Spanish to cancer whose only cure was learning English to perfection. This is extreme ethnocentrism. The immigrants’ English proficiency is equated to the gateway to socio-economic upward mobility in the United States.

For the cases of universities, openness to new cultures should be encouraged to the domestic students. They should be made to appreciate the intergroup dynamics between them and international students and the importance of meaningful interactions in their studies. This would ease the anxiety between management and foreign students. While preferring English as the common language of communication in learning and teaching in the university, other languages should not be treated as inferior or insignificance. In other organizations, foreigners should be integrated and taken through respectful assimilation without threatening their success based on their culture abandonment. No language is inferior since it forms the identity and a sense of belonging to its user. As such, each language should be accorded due respect equal other languages.

Diversity management in institutions of higher learning is a common practice throughout the world today. Universities worldwide are enrolling students from all over the world to take their studies in their institutions. It is, therefore, important to realize the need to integrate international students with the domestic student for a smooth learning process that is sustainable.  A case of racial discrimination that happened at Duke University against Chinese students is quite unfortunate. Megan Neely, the Head of Department in Biostatistics sent an e-mail warning Chinese Students to exclusively use the English language while in and out of class, qualifying as discrimination against the Chinese Language. The incident paints the faculty and the institution as a whole as non-accommodative and propagators of racial discrimination, which is contrary to expected elements of diversity management.

International students joined in a protest against the contents of the e-mail terming it demeaning, discriminatory and disrespectful of their culture and rights as students. The e-mail warned students to ensure they used only English in their conversations or they faced unintended consequences. Such conduct from faculty members portrays neo-racism and stereotyping against foreign culture.  The behavior is an ineffective approach to diversity management in an institution with diverse culture representation.  The coercive and threatening consequences listed in the e-mail enables one to understand the depth of racial discrimination rooted in the management of the university. The prejudice against other people’s native language is unbecoming and unacceptable. Threatening the Chinese students’ future prospects in the university angered them leading to the protests as they sought to mitigate such eventualities.

According to research, racial discrimination is familiar in most universities around the world. Unfortunately, the research also provides that such discriminatory behavior is more severe towards people from Asia, Africa, Latin America, and the Middle East among others. It is less severe for students from Australia, Canada, and Europe. According to (Yeh, Christine & Mayuko 20), the use of native languages by these discriminated groups during their personal conversations is taken to indicate a deficiency in English proficiency, which is Xenophobic. In fact, domestic students ridicule them using insulting jokes mocking their home country. This mockery is perpetuated by both the domestic students, faculty, members, and administrators. This ethnocentric behavior is unacceptable in modern globalized universities. Their native accent is not accommodated and at times equated to stupidity by the domestic students and faculty members.

Whereas domestic students are assured of employment opportunities, internship vacancies or academic research facilitation, foreign students are afraid of the possibility of them securing similar opportunities. For instance, in Duke University, the e-mail by the associate professor, Megan included threats of losing academic research and employment chances to all Chinese caught speaking their native language in any university premise. Their right to associate and use the language of their choice is stripped off, yet they use it the language in their personal talks away from the classroom. The same case happened in the University of Houston where a certain professor sent a message directed to a particular cultural group about their personal hygiene and body smell. That was considered discrimination against the inferred race and negates the principles of diversity management is such a global set-up.

Another similar incident was found in the University of Liverpool where Chinese students were adversely discriminated by the British University’s international Advising office. It was culturally insensitive and hostile towards foreign students, (Sherry et al 39).Such violation of their space and choices of language for their communication makes their learning environment hostile and non-accommodating.

Studies have shown that most of these cases of discriminations go unreported for various reasons. Firstly, most foreign students fears for their deportation. In the case of the scholarship programme, deportation would mean loss of a great opportunity in the student’s life. The second reason is the fear of retaliation from the institution. If reporting the incident of discrimination would provoke hostility from the management, the foreign students end up choosing not to report. Others argue that in the past such reports went unattended, (Christina 2). However, there exist a possibility of severe consequences on the reporter’s status as students and on their visas.

There are various issues underlying this tendency of discriminating foreign students. Firstly, there is intolerance to multilingualism.  In most institutions, the immigrants are not effectively assimilated into the learning facility. The management does not put in place mechanisms facilitating the learning of the foreign language or accommodating their native accent. Secondly, there is a lot stereotyping the use of native language in a foreign country.  According to (Jenn and Charles 2), some people believe that the use of mother tongue interferes with new language development but in real sense it is ethnocentrism. Other facilities lack the support or training necessary to advise and teach international students. These institutions should instead understand the challenges faced in learning new languages and culture shock experienced and be ready to provide the necessary resources to overcome the difficulties. In the University of Arizona cases of neo-racism were rampant and no actions on reports were being realized.

According to (Sam 320) international students fetch $12 billion a year to the economy of the United States. This being the case, this enormous source of revenue should be safeguarded. Various elements of diversity management could be cultivated in any global university. These include information based managerial systems. Mentoring programs should be established to enhance foreigner’s faster language development and cultural integration. Frequent reassessment of these programs should provide information on the progress and usefulness of the programs as well as the areas that need improvement. Diversity managers should be recruited and facilitated to help international students cope in the new environment without any segregation. The facilities should instead tap into the synergies that would occur between people of different cultures, their creativity, and talents. 

Duke University is an example of how neo-racism is still affecting international students in the institutions of higher learning around the world. The fact that certain groups are severely discriminated than others means racism is only one form of discrimination among many forms. It is the responsibility to cultivate diversity management in their system and enhance international students’ sense of belonging in foreign countries by allowing them to use their native language, (Glass, Chris & Christina 115). No threats should be given to those students who speak in their native languages concerning their academics, internship or research opportunities. All causes underlying any form of discrimination should be dealt with an effective support system be put in place. If enrolling foreign students fetches revenue to the institution, it should ensure their smooth learning and friendly integration into the new cultures. They should be mentored, supported and facilitated as they engage in learning new languages and assimilation of foreign cultures. Reporting such cases should be encouraged and investigations are done until necessary measures are developed and implemented without any victimization on the reporter. Faculty members should avoid ridiculing foreign students in class as this promotes the vice in domestic students. Diversity management should be cultivated and encouraged in all institutions of learning with multicultural representation.

Diversity Management |Ethnocentrism

Works cited

Davis, Tiffany Y., and Wendy Leo Moore. “Spanish not spoken here: Accounting for the racialization of the Spanish language in the experiences of Mexican migrants in the United States.” Ethnicities 14.5 (2014): 676-697.

Glass, Chris R., and Christina M. Westmont. “Comparative effects of belongingness on the academic success and cross-cultural interactions of domestic and international students.” International Journal of Intercultural Relations 38 (2014): 106-119.

Lee, Jenny J., and Charles Rice. “Welcome to America? International student perceptions of discrimination.” Higher education 53.3 (2007): 381-409.

Lee, Jenny J. “Neo-racism toward international students: A critical need for change.” About Campus 11.6 (2007): 28-30.

Sherry, Mark, Peter Thomas, and Wing Hong Chui. “International students: A vulnerable student population.” Higher education 60.1 (2010): 33-46.

Sam, David Lackland. “Satisfaction with life among international students: An exploratory study.” Social indicators research 53.3 (2001): 315-337.

Yeh, Christine J., and Mayuko Inose. “International students’ reported English fluency, social support satisfaction, and social connectedness as predictors of acculturative stress.” Counselling Psychology Quarterly 16.1 (2003): 15-28.

Diversity Management |Ethnocentrism

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MKTG2203 Selling And Customer Experience

1. Review the following materials to fully understand your role:
Grading rubric in MKTG2203 Selling And Customer Experience.
The schedule for the day and time period you are to conduct your role play


2. Create a role play script/guide for yourself to use in the role play or for practicing;utilizing the information you developed in Assignment 2.
This would include:
Rapport building techniques that will be demonstrated.
General questions that you are going to ask your client in the sales interview.
Three to four approaches probing approaches to get six to eight client needs in the interview.
Matching features and benefits of the product/service being sold to address those client needs.
Proof sources that are going to be used

MKTG2203 Selling And Customer Experience


How to prioritize customer centric selling

To implement a customer-centric approach, you need to shift the way your team thinks about sales. Yes, sales teams need to hit key metrics to maintain a revenue stream. But their actions also must align with the higher purpose of helping people every day. In a customer centric company, the long-term success of the customer trumps short-term gains of the company.

Think about how your team’s current approach to sales matches (or doesn’t match) the following key principles. These big takeaways can redirect a team to have an outsized effect on customers and your company.

1. Foster empathy for the customer

The first thing any sales leader can do is to hire salespeople with the right skill sets. Sometimes, the stereotypes of which personalities lead to higher performance can inhibit teams from building a customer centric team.

Research from sales strategy professor Steve W. Martin found that conscientiousness and modesty were two of the key characteristics found in top salespeople. If you’re integrating customer centric selling into your organization, you’ll also want to hire for empathy. Instead of prioritizing their own needs, the best salespeople defer to the customer’s needs. Likewise, they elevate their team (product, engineering, customer success, support) as the key players who can transform customer challenges into assets.

Build out a plan to foster situation-specific empathy for the customer. Help Scout, for example, practices Whole Company Support, which gives everyone the opportunity to work in the customer support queue for a week. Team members benefit from transparency into the exact issues facing customers in each moment, which creates a kinship and empathy that translates beautifully across different teams.

Some companies take customer empathy a step further by creating scenarios that mirror the customers’ pain points. By sticking team members in situations that give them deep insight, you empower them to consider the value they can bring to real people. Get creative, ensuring that salespeople understand the nuanced and tangible difficulties customers experience every day.

2. Lead with curiosity in every interaction

When salespeople lead with curiosity, they allow the client’s goals to become their own. So it’s no coincidence that one survey found that 82% of top-performing salespeople benefit from extremely high levels of curiosity. The best professionals want to discern whether they’re the right fit — and how they can help — rather than force their vision on someone else.

The ideal salesperson asks insightful, intelligent questions to discern how they can help. That’s the case whether you’re selling an outfit or an enterprise-level SaaS tool. Ultimately, you want to chip away at the problem beneath the problem.

Imagine that you’re shopping fort a suit for a job interview. A great salesperson would hone in on what would best fit you for the day with friendly, warm questions:

  • Congratulations on the interview! What’s the job for?
  • Do you have a sense of how formal the office is?
  • Are there any styles you love or would like to avoid?
  • Are you going to wear this on other occasions?
  • Do you have a budget in mind?

The better the questions, the more valuable the customer experience can be. Through these questions, an excellent salesperson is really asking, “How can I help you feel great walking into such an important moment in your life?” They’re motivated not just by making the sale, but by connecting to the inherent value they can provide.

3. Empower a customer in overcoming challenges

What’s your intention when you step into a sales conversation? Is it to hit your quota or to empower a customer? In the book CustomerCentric Selling, authors Michael T. Bosworth and John Holland suggest that most people are wary of sales conversations because of the inherent pressure that they feel. Customers recoil at conversations that apply pressure without prioritizing their needs and putting them first.

That’s why salespeople benefit from guiding prospects through a path to solve problems with expertise and openness. If you step into a sales conversation to empower a customer to overcome an issue rather than “sell” a product, it sets a different tone. And here’s the kicker: According to Bosworth and Holland, customer-centric salespeople need to be willing to walk away if they know they can’t empower a customer to make the changes the situation requires.

Pushing through a bad fit creates tension within an organization, sticking post-sales team members in a difficult position to fulfill on a promise they didn’t make. Sales expert Daniel H. Pink says in To Sell is Human that salespeople benefit from asking themselves two questions to discern whether they’re helping a potential customer:

  1. If the person you’re selling to agrees to buy, will his or her life improve?
  2. When your interaction is over, will the world be a better place than when you began?

It the answer to either of those questions is no, then you’re not embodying a customer centric approach to sales.

4. Align with shared values and voice

As customers become more aware of the way they’re investing resources, they’re making purchasing decisions that align with their values. A 2018 study from the global marketing firm Edelman found that almost two-thirds of consumers will buy or boycott a brand due to its position on a social or political issue.

Because people believe companies have more power than governments to effect positive change, their buying habits are evolving. This emerging dynamic pushes brands to go beyond their interests to become advocates for their values within and outside of their organizations. In a customer centric company, you need to embody the values and voice of your customer in every aspect of your company.

Salespeople need to enter conversations with customers prepared to speak about company culture, the ethical implications of their purchases, and the company’s efforts to build internal accountability. Let’s say you want to help a diverse audience. You need to build out a diverse sales team and amplify diverse voices in your organization and wider field.

This emphasis on values translates to how you speak to your customers, too. Recognize and reflect your customers’ preferences rather than taking a prescriptive approach to sales. The only way to cut through the noise is to mirror the voice and tone of your customers. Maybe an informal conversation is more appropriate than a formal presentation.

5. Create one continuous, excellent customer experience

There are two ways to look at sales: One sales philosophy splits the customer experience into pre- and post-sales. The second philosophy considers sales as a seamless beginning to a dynamic customer experience.

Customer centric selling works so well because it aligns with the second philosophy. When you prioritize the entire customer experience, you’re able to integrate sales with every other aspect of the company, from customer centric marketing to product development.

This philosophy extends to Support-Driven Growth, the intentional process of differentiating yourself with excellent service and leveraging support for revenue-generating activities. Pink says, “Anytime you’re tempted to upsell someone else, stop what you’re doing and upserve instead. Don’t try to increase what they can do for you. Elevate what you can do for them.”

With that insight in mind, building an excellent customer experience is the key to unlocking revenue and enabling sales to do their job. Following through is even more important when you consider the power of referrals.

Every time a customer suggests your product or service, they’re putting their own reputation on the line. Don’t underestimate the power of informal, word-of-mouth conversations in customer centric selling. As former consultant Frederick F. Reichheld summarizes, “The only path to profitable growth may lie in a company’s ability to get its loyal customers to become, in effect, its marketing department.” Like an external marketing team, these loyal customers are the greatest ally of a sales team. Don’t sell them short.

ENG101X-English Academic Writing

The Assignment in ENG101X-English Academic Writing

For this assignment, you will craft a website that presents three major stakeholder positions within your issue. You will also compose an “About” page for your webpage and a “Required Reading” list that focuses exclusively on peer-reviewed, scholarly sources.


The Digital Forum assignment asks you to continue to explore, research, and write about the issue you’ve engaged throughout the semester. The goal is to deepen and extend your understanding of the issue and the specific positions people take within it. Your previous assignments (the Annotated Bibliography and Inquiry) should have provided the foundation for this project. The purpose of the Digital Forum is for you to learn more about the issue and to refine and deepen your understanding of the issue you’ve researched and written about. 

Modeled after the New York Times’ “Room for Debate,”[ http://www.nytimes.com/roomfordebate] your website for the Digital Forum assignment will showcase three specific positions that stakeholders take regarding this issue. 

Your Digital Forum will include five pages: 

1.An “About” page that introduces the topic and conversation to the reader. 

2.Three separate “Stakeholder Position” pages that present the different positions of the stakeholders. 

3.Note: these “Stakeholder Position” pages will offer three discrete lines of argument within your debate, and here you will show how stakeholders engage, refute, or elaborate on each other’s claims.

4.“Required Reading” page that points your audience to five scholarly sources about the conversation. 

The “About” page and the “Stakeholder Position” pages should include at least two credible external sources each. 


This project is completely online, and thus your audience is beyond the academic community. Your audience is both general and specific: while of course the digital environment would allow anyone to visit your site, your goal is to shape your forum so that you speak to a specific audience and thus use language, research, examples, and visuals that would be of interest to them. 

Writing the Digital Forum 

1.This is a forum. Thus, the stakeholder position pages should be in conversation with one another. They should be debating similar topics, engaging the same stasis points, elaborating on one another’s ideas, taking up the same lines of argument, or raising concerns about the other interlocutors’ positions. In sum, you should think of the stakeholders within your forum as talking with one another.

2.Your “About” page should introduce your audience to the issue (approx. 300 words). This page should identify the exigence of the issue, explaining to readers the reason why they should care about this topic and what the stakes of the issue are. It should also provide enough background information to prepare your audience for the forum conversation. 

3.Your three “Stakeholder Position” pages (approx. 300 words each) should engage your issue from different perspectives. When composing each of these pages, you should present a specific approach to or position on this issue, showing your audience how certain stakeholders or stakeholder groups engage this debate. It is important to note, here, that you do not need to pretend to be one of these people or part of these stakeholder groups. Rather, you will identify the position this individual/group might take and explain the position by drawing on research that demonstrates their perspective. Toward this aim, you should find and hyperlink to and/or footnote at least two sources to support each of the three perspectives you present. These sources can be popular sources but should be credible.

4.A “Required Reading” page that offers five annotations (approx. 100 words each) of new scholarly sources pertaining to your issue that would be of interest to your audience. These sources should not be the ones you used for your Annotated Bibliography and/or Inquiry.

5.You will use Weebly, Wix, or WordPress as your web platform. I have chosen Weebly because it is user-friendly and does not require a lot of technological expertise. That said, I do hope that you are attentive to and make use of the affordances of the website. Affordances are options available to you in different mediums that enable you to craft, shape, and present your message. A written essay has different affordances than a website or video. You will want to be sure you are aware and take advantage of the specific affordances that digital platforms and technology allow. Consider the following questions in thinking about how you will create your website and forum:

a.How do my choices of font, color, images, and graphics reflect the message and overarching project of the website? 

b.How can I purposefully and thoughtfully make use of these features so that they add depth to my message and reach my audience?

6.Since we will be doing a lot of online work in class, please bring a laptop to our meetings. If you do not have immediate access to one, the UMD offers a “Laptop Lending Program.” See this website for details: http://thestamp.umd.edu/about_us/information_desk/laptop_lending_program.

7.In the case that you decide to revise the Digital Forum later this semester, please make a copy of your Digital Forum website once you have completed and submitted it to me. Once you begin revising this project, I will use this copy to see how you’ve revised your website, comparing the original to the new one you submit. Also, if you decide to revise the Digital Forum, please set the original site to “private.” You should then publish, if you so choose, the revised version. This way, you will not have two versions of your website on the web.
ENG101X-English Academic Writing

MGT-3650-Y Management

1.If SICA were to expand to other countries, offering their current product line, suggest a country and explain the characteristics of that country that made it a good target for expansion? in MGT-3650-Y Management

2.Analyze the current Peruvian market entry strategy and provide recommendations to enhance or restructure their commitment to that market.

3.Could Don Café work as a global brand? Why or why not?

4.What structural and/or strategic changes to SICA would you recommend to the next heads of the company (i.e. Salcedo-Benitez’s children) that will make it succeed at the international level.
MGT-3650-Y Management

MKTG732 International Marketing

1. Executive Summary – Include short profiles of the company, the product to be exported and the country with which you wish to trade. The purpose of an executive summary is to give the reader a brief glance at the critical points of your report. Those aspects of the culture a reader should know to do business in the country but would not be expected to know or would find different based on his or her home country should be included in this summary, MKTG732 International Marketing

Major Term Project – MKTG 732 – International Marketing
2. Brand Analysis (of the Company/Product/Service you plan on exporting)
A. Strengths – Evaluate the product as an innovation as it is perceived by the intended market.
B. Weakness – Major problems and resistance to product acceptance based on the preceding evaluation
3. Country Analysis – Brief discussion of the country’s relevant history, population, demographics, GNP, working conditions, exchange rates, major industries.
a. Trade and Economic Situation
 b. Political System (structure, stability of the government)
c. Legal/Regulatory System (judiciary system, socialist/Islamic-law?)
d. Social and Cultural Forces (race, religion, ethnicity, subcultures, business customs)
4. Market Analysis
a. Region – Describe the market(s) in which the product is to be sold: Region(s), Forms of transportation and communication available in that (those) region(s), Consumer buying habits – shopping habits, product-use.
b. Advertising and Promotion – Advertising media usually used to reach your target market, Sales promotions customarily used (sampling, coupons, etc.), Pricing strategy
5. Competitor Analysis -Compare and contrast your product and the competitions product.
 a. Competitor’s product: Brand name, Features, Package, etc. Competitor’s prices, promotion and advertising methods
MKTG732 International Marketing

BUSMG 191 Small Business Management

Task in BUSMG 191 Small Business Management

The market for specialized services that include a total package of lodging, catering, banquet planning and special event planning and event decorating is limited. However, the leisure and hospitality portion of our business is quite large. The Service industry is the fastest growing industry in the US today. This is apparent in the new businesses and new jobs that are being created and will be illustrated through the 40.8 million jobs that will be generated through 2018, at a rate of 10% a year. There are a number of Inns, B&B’s, Resorts and Hotel and Motels in the Napa area but no specialized resorts that will offer services such as ours.

Market Trends and Needs

Historically when planning an event numerous contacts and extensive planning consumes an individual. For example, for a wedding, a photographer, videographer, caterer, disc jockey, decorating and lodging is needed. These services all have to be discovered, contacted, interviewed, screened and pricing negotiation takes place, which tends to leave the guest of honor quite exhausted. The customers needs are to have one location that can facilitate all of the planning and preparations for their special event all for a competitive price. The current trend shows that customers prefer a one stop shop. Occasions 4 U will assign a personal event planner to coordinate your gala. For your planner to get an idea of your likes and dislikes you will complete our short questionnaire from our website for your convenience. Upon your initial meeting with your planner, he/she will discuss ideas based on the answers from the questionnaire. Your planner will harmonize with you to make every aspect of your event accommodating. Your planner will help ease the burden of coordinating this gruesome task alone. We believe that our main clientele will be couples between the ages of 18-40. With the commencement of generation X couples are starting their career first and marrying at a later age. However we feel that the majority of our clients will be women of any age range. This will include clients with special events such as weddings, milestone birthdays, anniversaries, family and class reunions, coming out parties or just a romantic get away for two.

Our key competitors are Bed and Breakfast establishments, Inns, Hotels and Resorts of the Napa Valley. Some of our main competitors are the Marriott Napa Valley, The Lodgeat Sonoma and Farm House Inn and Restaurant. Out of all of these locations and the many other locations in the Napa Valley none of them seem to offer the full package of all of the services that would be needed for a special event. Our key competitive edge would be that we offer all of the services needed such as a photographer, videographer, caterer, decorator, DJ and lodging in a one stop shop. Another competitive edge would be that our company is a family oriented business that offers that family ambiance. BUSMG 191 Small Business Management

FIN 551 Company Financial Analysis Project

Task in FIN 551 Company Financial Analysis Project

Concepts often seem clear when initially discussed but can break down during application due lack of a robust understanding, inconsistency of data, difficulty in estimating required parameters, and interpretation of results to name a few. In addition, the project will also provide practice in financial research, business insight and communication skills. Moreover, you should see by the end of the term that all of these topics are intertwined. That is, you cannot create a valuation without understanding the context the firm operates within (industry, management, outlook, financial health), it’s risk profile, and have some understanding of its financial policies (debt, dividend, growth).Company Selection: Choose a publically traded U.S company that is of interest to you, and a corresponding European domiciled firm (for use in Topic 7) in the same line of business. Note the following requirements when choosing your company:

• A minimum 8 year history of being publicly traded. Recent annual reports must be available for both.

• No financial institutions such as banks, insurance companies or savings and loans; no real estate companiesor health care companies; not-for-profit companies, and governmental entities.

• If you choose a company that is diversified across industry segments the identification of a competitor or industry benchmark will be more challenging but it does offer an opportunity to evaluate how those segments contribute to performance or how they may mask comparisons across peers.

• Select a company that has operated at a profit, rather than a loss, in recent years.

Scope of Analysis:

The following topic outlines provide some notes on the content appropriate to include for a comprehensive assessment of each topic. In addition:

• Use relevant class periods to explore issues that arise as you prepare your analysis. The themes covered will also be seen in some of the cases discussed and developed over the term. There will be plenty of opportunity to raise questions.

• Draft your approach to each topic after the associated class on the topic. Ask questions during class to broaden your understanding of how concepts fit, or might apply differently across companies.

Topic 1: Financial Context, Risk & Performance Assessment (aka Financial Health)

This is perhaps the most crucial, and yet difficult topic because it requires you to pull together information that relies on core concepts, quantitative data & analysis, and a large dose of interpretative judgment. The idea is to have a solid understanding of the company and the industry it operates within so you can assess how the business environment will influence the company in the coming years. It is a forward looking assessment that doesn’t assume the past and future will be the same. Think about what can be different.

Business environment. Start with an overview of the company and the industry in which it operates. This should not be a description culled from company reports but a thoughtful assessment of the company business model, industry dynamics, competitive position and industry condition. This requires expanding your research efforts and collecting data from the financial press, relevant investor-related websites, and the PSU Library databases ( http://guides.library.pdx.edu/acctfin and/or employ the help of Kerry Wu, the Business Librarian). Note this requires more research than simply reading the ‘risk’ section in a 10k report. Consider: What is the outlook for the industry? For key factors in the industry (ie technology?) How do these translate to your firm level analysis? For example, you should consider the role of the company in the industry, (e.g., is it a giant, a niche player, etc.), the environment faced by the firm (e.g., is the industry growing, is it in decline, are there lots of competitors, is the industry regulated, etc.) . What conclusion(s) do
you draw about the potential future success of this industry and the company’s ability to sustain a competitive advantage?

Financial Forecast & Outlook: Based on the historical performance and existing trends, develop an opinion about what the future holds for the firm. What factors will driver firm success given the industry outlook and its competitive position? How are you defining ‘success’? What risks may the firm encounter over this future time period? Provide some specific points of evidence as support. What do you conclude about your company’s future position & outlook relative to its peers? Draw from the Historical time series & cross sectional performance analysis of your accounting project and use that data, in conjunction with the business environment and outlook, to draw conclusions about thecompany, its competitive position, and the industry in the future. What do you think will be different? Why? You need to interpret what the ratios imply about the company’s performance. When ratios have changed significantly from one year to the next, you need to consider the cause of the change. If ratios differ significantly between the chosen firm and the industry or competitor benchmark, you should think about reasons for the differences. The focus of your analysis should be an interpretation of these results in the context of the company and the industry in which it operates.

In terms of organization, analysts often categorize ratios into broad categories such as profitability, growth, financial leverage, etc. That type of format can be useful in drawing and communicating your insights around each category. Don’t present all ratios you can possibly calculate – that is not appropriate nor is presenting 3 types of very similar ratios (ie debt/equity, debt/total debt, debt/lt debt). Be selective. Seek to add insight across core aspects of business operations, and relate back to finance concepts, where relevant. At a minimum, include a DuPont breakdown of ROE and historical sustainable growth analysis across time, and across a set of peers.

Topic 2: Risk

Finance uses the ‘risk term’ in many different ways. For your company, identify the key risk influences as it relates to the operating cash flows of the company. Relate to how these risk influences might translate to project or firm risk, the ability to carry debt successfully, and long run viability. For example, risk drivers might be related to high fixed operating costs, exposure to specialized commodities in the manufacturing process, exposure to Chinese economy and so forth. Include a qualitative assessment (sources, reasoning, your assessment of magnitude of the impact) and quantitative (sensitivity analysis, scenario analysis on operating cash flows under different assumptions regarding changes in the inputs you identify at risk). Be creative in this evaluation. At a minimum, consider the risk concepts noted throughout the term and include a comparison to its industry and/or peers. Include consideration of, and supporting metrics, for:

• Forecasting risk: Based on your assessment of the business environment, operating factors, and competitive position, what factors present the most risk when forecasting? When considering valuation implications? How does this analysis affect your value and debt capacity conclusions?

• Business risk: how much business risk is inherent in the industry? The company? What measures are you using to evaluate risk? Which factors are the most important? Explain your measures of business risk and your reasoning.

• Financial risk: how much financial risk is inherent in the firm? Measures? Reasoning?

• Market risk: how much systematic market risk is inherent in the company? Measures? Reasoning?
FIN 551 Company Financial Analysis Project

FOOD 8000 Menu

FOOD 8000 Menu. Write an essay on current practices in using the menu as a marketing tool.
1. Compare strategies that were used before the advent of social media to current ones. Have menus changed to adapt to these changes? What benefits have our current technological advances in media marketing brought to restaurants? What dangers do they bring? Research an examples of an actual restaurant to demonstrate the benefits, and another actual example to demonstrate the pitfalls. Why do these two cases stand out to you? (Note: plagiarism detection will flag students who use the same examples. Please perform your own research)

2. How should a restaurant establish its online presence? Create an imaginary restaurant concept and briefly (1 paragraph) describe the concept , the values and the target market. Use this fictitious restaurant to describe the strategies you might use for the following. Consider every opportunity technology offers an establishment: reservations, website, mobile phone compatibility, search engine prominence, review management, take-out orders, revenue collection, community involvement, and social media. What services would you use to optimize each of these functions? Who provides these services? Research the companies and describe what they offer. Can all these functions be seamlessly linked? What errors do restaurants commonly make?

3. Find a restaurant menu online that does not respect the menu principles discussed in week 12. Post a link to it. Make a list of what you feel should be improved and explain why. How would you re-write the menu? Give three examples of poorly described items, and rewrite them as you think they should be. FOOD 8000 Menu

to it. Make a list of what you feel should be improved and explain why. How would you re-write the menu? Give three examples of poorly described items, and rewrite them as you think they should be. FOOD 8000 Menu

HR485 Medical Center Case Study

In this Assignment,HR485 Medical Center Case Study,you will apply the key guidelines associated with performance management and how they connect with the four human resource strategies described in Chapter 2 of the text

. Based on your reading of the “Medical Center” case at the end of Chapter 8, answer the questions belowin a 2–3-page paper.

Where appropriate, support your assertions from your readings and/or your own experiences. Please Note: Be sure to answer the questions below rather than the questions that follow the case.Questions: 

1. What two HR strategies do you think best align with this performance management approach?Why?

2. Do you think the new system is really more objective? W hy or why not?

3. Why do you think that the organization requires documentation for certain ratings?

4. What three strengths do you see in the new systems? What three weaknesses do you see in the process?

To successfully complete the projects, the following are the minimum requirements:

 Complete a 2–3-page paper in APA 6th edition formatting — 12-point font, double-spaced, indented paragraphs, citations, reference list, etc.

Review the APA formats found in Writing Resources accessed through the Academic Success Center within the Academic Tools area of thecourse.

 Your Assignment should have a cover sheet with the following information: Title of the paper, yourname, course and section number, and date.

 Include introductory and summary paragraphs.

 Limit the use of direct quotations — instead, paraphrase and cite the author’s work.

 Reinforce your personal opinions with at least two credible or scholarly research articles (not toexceed 10–15% of content).

Peer-reviewed articles, journal articles, textbooks, and Libraryresources are examples of high quality resources.

Note that Wikipedia, Investopedia, etc. are notconsidered as reliable resources for this research.

 Demonstrate your understanding of the weekly objective(s) through your response.

 Ensure that a response to each question of the case study is included in your pap

MT460 Management Policy And Strategy

Task in MT460 Management Policy And Strategy

Strategy is often a complex puzzle that requires both leadership and management oriented decision-making, critical thinking and problem-solving abilities. Strategic thinking, in general, requires the understanding of intricate design structures and networks within an organization.

Choosing the appropriate strategic approach can be a daunting task, requiring business acumen and professional competencies that leaders and managers possess, such as professional communication (verbal, written, body language), planning, organization, analysis, reasoning skills, persistence, time management, perseverance, and much more.

To meet the challenges in this Assignment, you must be ready to use a combination of such professional competencies and business acumen to formulate strategic business decisions from a leadership, management and organizational design perspective. Essentially, you are analyzing a business to construct a business case.

Identify two companies that operate within the same industry from the list of industries and companies that your Professor has provided. You will assume the role of CEO for one of your chosen companies, and the other company will be a competitor that operates in the same industry with similar products. As the CEO, you will make strategic decisions from a leadership or a management perspective. Your audience is the executive management team of your organization.

As the CEO, provide a thorough synopsis of your chosen company by introducing the brand, industry, products, target market, etc. Be sure to use leadership abilities to inspire your audience through your communication of this information.

From a management perspective, provide a high-level synopsis of the organizational design of your chosen company.
From a management perspective, provide a thorough environmental analysis on the state of your chosen industry and your company’s market position within the industry. From a management perspective, analyze the financial condition of your chosen company.

From a management perspective, conduct a thorough analysis on your competitor to explain its market position and competitive advantages within your chosen industry. Using strategic decision-making abilities, decide on which of the five generic strategies your company employs, and why this strategy works better than others for your company.

MT460 Management Policy And Strategy