BUSN 6051 Supply Chain Management

BUSN 6051 Supply Chain Management

Read the Beleza Natural case and reflect upon the process and the main issue involved in this case.

What are the key elements of Beleza’s business strategy?

• Identify how the current process is structured, i.e. whether it follows a continuous, flow shop, job shop, cellular production, or project structure ?

• Identify how the current process is aligned with or supports company’s business strategy

• Conduct a complete process analysis for this case. Your process analysis must include:

– A complete process chart for the entire operation.

– Activity times of each process step.

– Number of workers working on each process step.

– Capacity of each process step in terms of number of customers served per hour.

– Overall capacity of the entire operation in terms of number of customers served in the facility.

– Identify the process step that serves a “bottleneck” for the entire operation, i.e. the step that has the lowest capacity.

– How would you break the above identified bottleneck?

– Take Saturday as a sample day. Calculate the flow rates and utilization level of each process step.

• What measures would you suggest to increase Beleza Natural’s operational efficiency?

• How do these improvement measures impact Beleza’s financial performance.

• How would you prioritize the improvement suggestions and in which order would you recommend implementation?

• Compile all the tasks above mentioned

BUSN 6051 Supply Chain Management