Based on the PepsiCo-India case (Kanter et al., 2011), you are expected tocritically reflect and discuss the following points in a discursive, analytical style:1. The extent of obligation on the compa

Based on the PepsiCo-India case (Kanter et al., 2011), you are expected to

critically reflect and discuss the following points in a discursive, analytical style:

1. The extent of obligation on the company to concern itself with issues

other than profitability such as societal and ethical responsibility to all

its stakeholders.

2. The challenge of resolving the strategic tension of purpose between

business performance and responsibility and ethical concerns in the

context of the profitability versus responsibility tension as outlined by

De Wit and Meyer (2005) and discussed in class.

3. The extent to which the company can achieve a compromise between

the two different purposes and whether is it is a compromise at all; can

PepsiCo India achieve the genius of “and” rather than have to accept

the tranny of “or” (Collins and Porras, 2002) and embrace both purposes

at the same time?

4. The extent to which the challenge facing PepsiCo India is a conflict

between the short-term objectives of delivering deliver superior profits

and financial performance and longer term objectives such as the

management of natural resources, enhancing employee welfare, and

creating wealth.

5. The extent to which there is a business case for PepsiCo India’s mission

of “Performance with purpose”.