- After the horrific terrorist attacks that occurred in the United States on 9/11/2001,a PR firm represented the Allied Pilots Association in that organization’s campaign to gain airline pilots the right to carry guns in the cockpit. We can assume this PR campaign was no easy feat. For the first part of your homework, write a 1-page paper answering the following questions:What type of research is involved in putting together this type of PR campaign?
- What strategies could one use to get a policy like this adopted and implemented?
- In what ways could this public affairs campaign have affected the airline industry post 9/11
- Next, the need for professional public relations practice throughout the world is increasingly obvious, and those who are now studying public relations in colleges and universities will practice public relations at a time in history when public relations will be needed throughout the world as never before.
Find one example of a current PR campaign in each of these categories: business and government organizations. How does each compare with campaigns from the 80s and 90s? Write a 1-page paper explaining your answers.